Advertising, sold separately
Advertising is a separate, recurring service, not part of any setup tier. Run it daily, weekly, or monthly. Your ad spend is yours and is billed separately from our management fee.
Recurring · daily / weekly / monthly · from $399 a month, about ₦640,000
Almost nobody loses money on ads because the product is wrong. They lose it because the money was spent without a structure, and because nothing was measured, so the same mistake was repeated the following month.
The boost button optimises for the thing it can see, which is engagement. Likes are not orders. You can buy a thousand of them and sell nothing, and the app will still report it as a success.
Without tracking installed properly you cannot say which sale came from which ad. That means every month starts from zero and every decision is a guess dressed up as instinct.
Two days is not a result, it is noise. Changing creative every 48 hours guarantees you pay for the learning period over and over and never reach the part where it gets cheaper.
Selling to everybody means paying to reach people who were never going to buy. A narrower audience costs less per sale even though it costs more per thousand people.
Traffic to a page that loads slowly, has no prices, or cannot take an order is the most expensive way to discover those problems.
None of this is clever. It is the ordinary discipline of spending money on purpose, which is exactly the thing an owner running the whole business has no time to do.
Structured by product and margin, so budget moves toward the things that make you money rather than the things that get attention.
Shot, cut and written for the platform it runs on. Your products, your brand, not a stock template with your logo on it.
So that at the end of the month there is a real answer to which ad produced which sale, and the next month starts from knowledge.
We turn off what is not selling and put the money behind what is. That is most of the job, and it is the part nobody has time for.
Spend against revenue, in plain language, including the months it did not work. You should never need us to interpret our own report for you.
Two separate payments, and only one of them comes to us.
A fixed monthly fee for running the campaigns: strategy, setup, creative, optimisation and reporting. It does not change with your spend, so a good month costs you no more than a quiet one.
Charged to your own card on your own ad account. It never passes through us, we never mark it up, and we never take a percentage of it. You can see every naira of it yourself, at any hour, without asking us.
Because the audience data, the pixel history and the campaign learning are worth more over time than the campaigns themselves, and they should belong to the business that paid for them. If you stop working with us, you keep all of it. An agency that holds your ad account is holding your business, and that is not a relationship, it is leverage.
There is no minimum, but there is a sensible test: if our management fee is larger than what you are putting into the platform, wait. At that point you are paying more to have the money spent than you are spending, and the budget is too small for the campaign to learn anything. Build up the spend first, then bring us in.
The cadence is what you are really choosing. It sets how quickly a bad ad gets turned off, which is most of what your money buys.
Advertising is the one service where we cannot simply be left to it. These five things are the difference between a campaign and an expensive experiment.
We would rather turn this down than take a monthly fee to spend money that was never going to work. If any of these is true, wait.
Buy the build first. Advertising to a shop that does not exist is the most expensive way to wait.
Ads amplify demand, they do not create it. If no human has yet paid you for this product, find the first few by hand. What you learn doing that is what makes the ads work later.
Advertising is an investment with a real chance of returning nothing for the first month or two. It should never be rent money.
Nobody can promise that, and anybody who does is either lying or about to blame you. We promise the work, the structure and the honesty, never the outcome.
Advertising is one of five. None of them is required, none is bundled into a build, and every one of them can be stopped monthly. They exist because a business that has just launched is usually the least equipped to keep it all running alone.
Someone who knows your store, every month.
The account posts whether you remember it or not.
New stock, shot properly, every month.
A monthly hour with someone who has seen it before.
Not sure the store is ready for ads yet?
Say so on the call and we will tell you honestly, even when the honest answer is that you should not spend anything with us this month.
